“What makes an effective brand?” “How can I use a brand to guide my business?” Brand strategist at ZeBrand, John, will deepen your understanding of the basics and help you use it as a tool to crystallize your start-up’s direction. This is a branding webinar brought to you by ZeBrand with fabbit, a tech-driven branding toolkit built for the pace of the start-up economy. This is an opportunity to learn how to approach branding with greater pace, productivity, and practicality. We will help you find a way to brand your way.
- November 12, 2020, 1:00 pm – 2:00 pm HST
- November 12, 2020, 4:00 pm – 5:00 pm PST
- November 13, 2020, 8:00 am – 9:00 am PHT
- November 13, 2020, 9:00 am –10:00 am JST
John Corleto is a brand and design strategist now based in Tokyo, Japan. Previously he was a Senior Strategist at the global brand consultancy, FutureBrand. Leading and handling projects in Australia and across the Asia Pacific, he has helped create brand strategies, positionings, communications frameworks and new names and visual identities for large financial and health care institutions and tech-start-ups alike. Before this, he trained at design thinking and innovation consultancy, Second Road as well as was a guest-lecturer on the relationship between brand and entrepreneurship at the University of Sydney. Today, he is working with Ipsos Japan and ZeBrand to deliver strategic and brand insights. John holds a Commerce Degree from the University of Sydney.